Marketing your practice

 

 

The key message of the book is that successfully marketing an architectural practice is about more than simple promotional activity. A practice needs to develop a considered, well designed and consistent approach to the presentation of their work in every forum if they are to make themselves attractive to client organisations.

The book offers a practical advice and guidance on marketing, business development, bid management, branding, public relations, advertising, award entries, publishing and writing for marketing collateral.

Alex contributed the chapter on publishing which outlines how the architectural publishing industry works and offers practical tips and advice to practices of all sizes looking to publish. The chapter provides a step-by-step guide to the decision making involved in the publishing process, from defining the practice’s target audience and outlining often overlooked issues such as image rights, to deciding which route to take with the book - self-publishing or commercial publishing.

The chapter also identifies often overlooked issues such as the longevity of books in the marketplace which makes it essential a practice is happy with the material they publish.

>> click here to buy book

>> see Alex's article 'Getting published' on Designing Buildings Wiki

>> see Alex's article 'Writing technique on Designing Buildings Wiki

 

     

 

Alex Harvie specialises in devising and implementing content-led communications campaigns.

 

She has developed perception change strategies for large-scale regeneration projects including Wembley Park, the London Olympics, Barking Riverside and the Greenwich Peninsula, as well as devising national outreach projects for high-profile organisations such as DEFRA and the Design Council.

 

Alex’s publishing work ranges from the commemoration of British victims of September 11 for DCMS, to the first definitive cultural redefinition of Iran in 70 years.

 

email:  alex@alexharvie.com