Olympic Park



Alex worked as technical writer and project manager for the multi-disciplinary team of designers, specialists and consultants undertaking this partnership project between LOCOG and British Airways.


London 2012 was the first Olympics to install a Live Site within its ticketed area. It used the screens and associated lawns to enhance visitor experience by screening Olympic and Paralympic events in a Henman-Hill-style setting. With its capacity to accommodate 10,000 visitors, Park Live was a key element of LOCOG’s crowd management strategies; and it had the added benefit of encouraging spectators to enter the newly-created parkland on the map.


The project had to meet stringent technical, logistical and practical constraints. Construction took place over water and the structure had to accommodate a significant rise in river levels due to its location in the Olympic Park’s newly-created wetland bowl. Alex managed negotiations between the design team, technical experts, LOCOG and consenting authorities, as well as preparing all documentation for the planning approvals process.




Alex Harvie specialises in devising and implementing content-led communications campaigns.


She has developed perception change strategies for large-scale regeneration projects including Wembley Park, the London Olympics, Barking Riverside and the Greenwich Peninsula, as well as devising national outreach projects for high-profile organisations such as DEFRA and the Design Council.


Alex’s publishing work ranges from the commemoration of British victims of September 11 for DCMS, to the first definitive cultural redefinition of Iran in 70 years.


email:  alex@alexharvie.com